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杜兰特 点赞_继承还是创新?如何走汽车产业转型升级之路?金融经济学

????近年来,汽车工业技术的进步和全球经济增长的环境带来了越来越高的汽车普及率,市场上的新产品层出不穷。随着竞争的加剧,世界知名的成熟品牌和新品牌不断适应市场,寻求新的发展方向,力争在日益激烈的市场环境中立足。面对这种情况,汽车品牌转型升级是不可避免的。如何处理未来竞争中继承与创新的关系,科学制定创新战略,选择创新模式,不仅对提高汽车企业的核心竞争力具有战略意义,而且对整个汽车市场具有重要的现实指导价值。为了把握传承与创新,3月22日正式发布的捷达品牌可能会给我们一个强有力的启示。关于继续保持经典优势的质量和方向,有一些古老的说法:绿色、蓝色和蓝色、冰、水和冷水。关键在于继承。正是在前者的基础上,我们才能得到后者“绿即蓝”、“冷即水”。捷达品牌的智慧在于准确认识自身优势,继承德国品质和品牌定位。说到德国汽车,买家的第一印象是“质量太难了”。德国汽车可以说是高品质的代表。捷达品牌作为大众的子品牌,继承了大众的德国血统。捷达品牌的产品设计均由德国沃尔夫斯堡团队领导。捷达品牌的生产制造在一汽-大众成都分公司,一汽-大众成都分公司拥有业界领先的生产制造体系。充分运用德国大众的先进技术,严格遵守大众的全球生产标准,从根本上保证捷达品牌产品的高品质。此外,成都分公司还采用了KPS和审计,以严格的标准严格控制车辆开发和生产质量,使捷达每一个品牌产品都体现出“德国制造”的卓越精神。此外,捷达近30年来在中国市场上风风雨雨,拥有400多万用户的良好声誉,也给捷达在中国的高度信任。这次推出的捷达品牌直接使用捷达的名字。毫无疑问,捷达作为一种以其安全、可靠、性能优良和经济节能而自豪的产品,其质量也将被捷达的品牌所传承。程。另外,虽然捷达在青年市场没有特别定位,但由于一系列的优势,确实受到了那一代年轻人的青睐,可以说是“无意中插柳入荫”。这一次,捷达品牌更准确地洞察年轻人和“随时准备好”的目标群体,面向25-35岁的年轻人。本次发布会将率先向市场推出三款产品,即三车VA3、A级SUV VS5、A级SUV VS7,旨在为新一代年轻人带来高品质的驾驶体验。当前,要抓住市场和服务的焦点,汽车行业面临的一个共同问题是市场日益拥挤,汽车销售明显打开了增长缓慢的模式,一些弱势品牌悄悄退出市场,面临新技术的发展和转型升级。消费模式的叮当声,仅仅“继承”是不够的。面对未来年轻人消费习惯的变化和汽车销售领域的演变,传统的销售模式难以适应时代的发展。营销和互联网互动的各个方面都将被重新定义。品牌在转型中具有主动性,建立完整的品牌生态具有重要意义。正是在此基础上,捷达品牌实施了用户服务和营销模式的创新。在用户体验方面,捷达品牌将充分利用一汽大众品牌现有服务体系资源的优势,以“服务网络共享、服务体系共享、服务团队共享”为核心,实现“三服务共享”模式,构建高效、精益、可靠的服务体系。在营销模式方面,捷达品牌准确把握市场,意识到无论国内汽车制造商采用何种销售模式,都应关注消费者的利益,为各地的消费者提供便利。他们也

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